About Me
Marketing Student.
Creative Innovator.
Curious Explorer.
I am a passionate and dedicated marketing student with a rich background in marketing research design and content creation. I am excited to work for an enthusiastic and hardworking team, and to bring authenticity and a fresh new perspective to your company.
Education
2020-2024
Bachelor of Business Administration, Marketing
The College of William & Mary
Through my studies as a marketing student, I have developed proficient in skills relating to digital marketing, marketing research, and design thinking for innovation of new ideas. My minor in psychology has further enhanced my knowledge in marketing, allowing me to understand the motivations and behaviors of consumers. I have nurtured my creative side through my various art classes that I often use to develop unique marketing strategies and campaigns. Experinces such as the President of the Student Marketing Association taught me valuable lessons in leadership and allowed me to grow while pursuing the field I am passionate in. Despite a busy academic schedule I make sure to remain active and follow my passions, such as playing soccer for the Women's Club Soccer Team where I had the honor of serving as Captain for a year.
Relevant Experience
Communications Assistant
Roy R. Charles Center for Academic Excellence
William & Mary
Aug 2023 - Present
Marketing Director
Chi Omega Sorority
Williamsburg, VA
Jan 2023 - Dec 2023
As a skilled social media content creator, I actively design and produce high-performing content for Instagram, LinkedIn, and Facebook that showcases the people, events, and programs of the Charles Center Community. I have helped to re-energize their social media presence and increaing their follower count by 60%. In collaboration with the Communications team, I strategically showcase various internship, research, and scholarship opportunities supported by the Charles Center to maximize engagement and promote donor involvement.
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Designed and curated engaging content through social media platforms such as Instagram, Facebook and TikTok. Worked toward goal of showcasing Chi Omega's values and cultivate long-lasting relationships with alumni and the campus community. Promoted special events, including philanthropic efforts with Make A Wish and the local Williamsburg community. In addition, I designed merchandise for chapter PR and worked with clothing retailers to place and distribute orders to members of the chapter.
Leadership Experience
President
The Student Marketing Association
Williamsburg, VA
Jan 2022 - Dec 2023
Provided students with exceptional opportunities for professional development. This included organizing engaging workshops and inviting guest speakers, as well as creating and presenting captivating case study activities. By leading and motivating the executive board, I increased member engagement and coordinated successful club events throughout the semester. I also created compelling email marketing campaigns to promote various career opportunities and entice current and prospective members to attend club meetings and events.
Team Captain
William & Mary Womens Club Soccer
Williamsburg, VA
Jan 2022 - Dec 2022
Designed and executed practice plans, organized weekly rosters, and coached the team through games and tournaments while simultaneously playing. Helped build the team back from a long break due to the COVID pandemic. Improved team and individual player performance while fostering a healthy and enjoyable team environment. Uplifted team members and cultivated high morale throughout the season, leading to a winning record.
Skills
Leadership, Empathy, Collaboration, Creative Thinking, Adaptability, Strategic Thinking, Time Management. Curiosity, Persistence.
Microsoft Excel, Email Marketing, Data Analysis, Website Content Management, Social Media Management & Content Creation.
Market Research, Data Analysis, Attention to Detail, Design Thinking.